Privacy Policy
Last Updated: 14 September 2022

Guangzhou UME Technology Co.,Ltd. and SG Bike Pte Ltd (“UME Technology” or “SG Bike” or “we” or “us”) is committed to protecting your privacy. We created this privacy policy ("privacy policy") to give you confidence as you visit the SG Bike website or mobile site (the "SG Bike sites" or the "sites") or mobile applications (“apps” or “mobile apps”) and use the SG Bike services (the "services") provided through the sites or apps, and to demonstrate our commitment to fair information practices and the protection of privacy. Your use of the sites and the services is governed by this privacy policy and the terms of use.

About This Privacy Policy and Our Services
This privacy policy only applies to the SG Bike sites and apps, and not to any other website or mobile site that you may be able to access from the SG Bike sites or apps (whether through an advertisement, service, or content link) or any website or mobile site of SG Bike's partners or our affiliates, each of which may have its respective data collection, storage, and use practices and policies that differ materially from this privacy policy.

While you may use some of the functionalities of SG Bike’s mobile application without registration, many of the content and services on the application require registration. If you use our sites or apps without registering, the only information we collect will be non-personal information through the use of cookies or web beacons (please see section 2). If you link, connect, or login to SG Bike with a third-party service (e.g. Facebook), the third-party service may send us information such as your profile information from that service. You are responsible for ensuring the accuracy of the personal information you submit to SG Bike. Inaccurate information will affect the information you receive when using our sites or apps and our ability to contact you as described in this privacy policy.

Information We Automatically Collect from You
SG Bike collects non-personal information about your use of our sites and services without the need of registration.

We use "cookies" to customize your experience on our site and applications and, if you create a password, to store your password so you do not have to re-enter it each time you visit the site. "Cookies" are small computer files that are transferred to your computer/mobile device's hard drive that contains information such as your user id, user preferences, the pages you've visited and the activities you've performed while using the sites. We do not link the information stored in cookies to any of your personal information you submit while on the sites. You may block cookies or delete cookies from your hard drive; However, by disabling cookies, you may not have access to all features of the sites or application. Some of our business partners and our affiliates also use cookies to provide us with anonymous data and information regarding your use of the sites, apps and our services. We do not have access or control over these cookies, our privacy policy does not cover the use of such cookies.

Web Beacons
We or our third party tracking utility company also use "web beacons" to collect anonymous information about your use of our sites and the websites of selected sponsors and advertisers, and your use of emails, special promotions or newsletters we send to you. Web beacons are tiny graphic image files embedded in a web page or email that provide a presence on the web page or email and send back to its home server information from the user's browser. the information collected by web beacons allows us to statistically monitor how many people open our emails, are using our sites and services, and selected affiliates', sponsors', and advertisers' sites and communications, and for what purposes. our web beacons are not used to track your activity outside of our sites or apps, or those of our affiliates' or sponsors'. We do not link non-personal information from web beacons to personal information without your permission, except in connection with our marketing, promotion, or similar initiatives alone or jointly with our business partners and affiliates.

Traffic Data
We automatically track and collect the following categories of information when you visit our website or app: (1) ip addresses; (2) domain servers; (3) types of computers accessing the website; (4) types of web browsers used to access the website; (5) referring source which may have sent you to the website; and (6) other information associated with the interaction of your browser and the website (collectively "traffic data"). We do not link non-personal information from traffic data to personal information without your permission, except in connection with our marketing, promotion, or similar initiatives alone or jointly with our business partners and affiliates.

Updating Personal Information
You may update your personal information by logging into your account, clicking on the my account tab, and following the applicable directions provided.

Personal Information SG Bike Collects from You
In order for you to access certain areas of the sites, we may require you to register and provide us with certain personal information. Personal information includes but is not limited to contact data (such as your email address, phone number, information related to your Facebook account ("Facebook ID"), year of birth and password). We use the personal information that you provide to respond to your questions, provide you the specific services you select, offer you other services we or our affiliates may provide and send you emails that are necessary or that we think may interest you. You may choose not to provide us with any personal information. In such a case, you can still access our site and app, but such access will be limited accordingly. To remove such data, please contact us at

Inquiries and customer service
Subject to the privacy policy, if you contact SG Bike, we may use any of the information you submit in connection with your inquiry, or any personal information and non-personal information when responding to your inquiries and customer service related services.

Email to You
We may use your contact data to send you information to contact you when necessary, including registration verification emails, and in conjunction with your use of certain services. In some cases, when you click on a link or an advertisement in an email, your browser may be momentarily directed to the website of a third party which, acting on behalf of SG Bike (see section 5 below), notes or "counts" your response to the email before redirecting your browser to your selected destination; this redirection process may not be apparent to you.

Market Research
From time to time the SG Bike market research department, or our contractors and affiliates acting on our behalf, may conduct online research in order to gather feedback about our site and services, our affiliates and sponsors through email invitations, pop-up surveys, online focus groups, and social networks. When participating in such feedback, we may ask you to submit personal information. This personal information is used for research purposes and is not used for sales solicitations. When a survey is sponsored by an affiliate or other third party, aggregate information of the survey results is reported to the sponsor. Personal information collected through market research will be used only by SG Bike, our affiliates, our service providers and contractors, and successors, and will not otherwise be given or sold to another third party without your consent or as otherwise permitted by this privacy policy. We will not knowingly accept survey responses from or conduct interviews with any person under the age of 18. In addition to collecting survey responses from our members, cookies may be used to authenticate respondents or to help you pick up where you left off in a survey. If you have cookies disabled, you may not be able to participate in some studies. Cookies may be used to connect survey data with SG Bike site usage characteristics. You will be notified when we would like to use cookies in this way and your consent will be requested for these cookies.

Use of Information
We may use your contact data to send you information about SG Bike and our affiliates, or our products or services, to contact you when necessary and in conjunction with your use of certain services. We may use your traffic data to customize and tailor your experience on the sites, in emails and in other communications, displaying content, products or services that we think you might be interested in and according to your preferences.

Use of Location Data
SG Bike collects real time data of location from users’ mobile phones to enable accurate tracking of trip routes, for the purpose of users locating our vehicles and to provide a tailored experience for each user. Such data will not be disclosed to the public and may only be used for SG Bike and its partners for research and development purposes.

Information Collection by Third Parties (Not Acting on Behalf of SG Bike)
Certain content and services offered to you through our sites are served on websites hosted and operated by a company other than SG Bike or our affiliates ("third party contractor websites"). SG Bike does not disclose your personal information to these third party contractor websites without your consent, but you should be aware that any information you disclose once you access these other websites is not subject to this privacy policy. SG Bike does not endorse and is not responsible for the privacy practices of these third-party contractor websites. You should review the privacy policy posted on any other website to understand how that third-party contractor website collects and uses your personally identifiable information.

Links to other websites
The SG Bike sites contains links to other affiliates' and third party sites. SG Bike is not responsible for their privacy practices. Some sites may have the look and feel of our SG Bike sites. Please be aware that you may be on a different site and that this privacy policy only covers our SG Bike sites. Should you decide to visit one of these sites, we suggest that you read its privacy policy.

Disclosure of your information
We share certain categories of information we collect from you and about you from our affiliates and from partners in the ways described in this privacy policy. We share personal information and traffic data with our company groups, affiliates, vendors, and business partners who assist us by performing core services (such as business consulting and continuity planning, marketing, promotion, data analytics, data processing, hosting, storage and security) and/or by making certain services available to our users. Those affiliates and business partners are bound to uphold the same standards of security and confidentiality that we have promised to you in this privacy policy, and they will only use your contact data and other personal information to carry out their specific business obligations to and to provide you with site related services. We may transfer information about you to another company in connection with a merger, sale or acquisition by or of SG Bike. In this event, we will use reasonable efforts to notify you before information about you is transferred and becomes subject to a different privacy policy. SG Bike does not share, sell, rent or trade your personal information with any third parties for their promotional purposes. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our sites. We share partner feedback provided about you with other partner business partners that you dine with through SG Bike to ensure the best possible experience for all parties involved. For purposes of this privacy policy, such partners are deemed our business partners.

Other Permitted Disclosure
We may disclose your personal data as and when required or permitted by law, e.g. To regulatory authorities, statutory bodies or public agencies to comply with their requirements, policies and directives.

You agree to defend, indemnify, and hold harmless SG Bike and our affiliates from all liabilities, claims, damages, losses, and expenses, including attorneys' fees that arise from your use of the sites and services. SG Bike reserves the right, at its own expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you, in which event you will cooperate with SG Bike in asserting any available defences.

The personal information we collect about you is stored on a secure, password-protected server and only authorized personnel have access to your information. We use industry-standard encryption technologies with respect to the receipt and transfer of personal information you submit to us on the site and only authorized personnel have access to your information. Nevertheless, despite our best efforts, no transmission over the internet and no data storage method can be guaranteed to be safe 100% of the time.

If you no longer wish to receive emails, you may opt-out of receiving them by following the instructions included in each email, or by contacting us via the contact us form.

Transfer and Storage of Data
The sites are hosted on servers in Singapore. Accordingly, if you are located outside of Singapore, the personal information you provide to us will be transferred to Singapore. By submitting your personal information, you consent to its transfer and storage in Singapore and its use in accordance with the purposes for which it was originally collected.

Changes to this Privacy Policy
We reserve the right, at any time, to add to, change, update, or modify this privacy policy so please review it frequently. If we do, then we will notify you here, as well as by posting a notice on our sites and/or by emailing you. In all cases, use of information we collect is subject to the then-effective privacy policy.

Contacting us
You can contact us through means that we will respond to your request within 15 working days:
When you encounter any issues and including issues related to privacy protection, you can contact us by sending an email to
After receiving your questions and description of the issue, we will communicate to understand and work towards the issues raised.